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[ 07 ] Editorial design · Photography · Art direction

Politecnico di Milano / 2025

University
Politecnico di Milano
Year
2025
Team
2 people
Duration
12 weeks

Agosto, moglie mia non ti conosco

Visual book.

The book standing open on white, its pages fanned around a colour plate

After Achille Campanile

17 × 21 cm · Munken White 90 g/m²

[ In one line ]

A visual book that retells Achille Campanile’s novel in pairs of images: one plausible, one absurd.

01

Brief

A novel, turned into images.

A visual book reinterpreting Agosto, moglie mia non ti conosco, by Achille Campanile, an Italian author known for his surreal and paradoxical humour.

The project translates the novel's double nature into images: the theatrical structure that drives its narrative, and the absurd humour that runs through it.

02

Book plot

The story, in brief.

Set in a light, surreal atmosphere, the novel follows a group of summer guests at a seaside guesthouse on the Gulf of Naples. Their quiet routine is shattered when a cruise ship sinks and its captain mistakes the life jackets for chastity belts, triggering a frantic, absurd chase for the keys that drags every character into increasingly bizarre situations.

There is no single protagonist: the novel unfolds like a stage play, with each character locked into a fixed, caricatural role.

03

Visual concept

A double register.

Each scene in the book is told through two complementary images.

Register 01Black and whiteA sober, theatrical shot, faithful to the scene as written: this is the plausible version of the story.
Register 02ColourThe same scene, pushed into hyperbole: altered proportions, unnatural colour, surreal symbolism. This is where the novel's nonsense and absurdity come through.
Two men in flat caps, one lighting a cigarette, lit hard against a dark background
01 Black and white: the plausible version.
The same two men in a hotel lounge under a chandelier, in black and white
02 The same scene, set in the guesthouse.
A man in a bowler hat holding a chocolate bar, lit in acid green, a cooling tower behind him
03 Colour: the same scene, pushed into hyperbole.

The two images are meant to be read together: what looks credible on one page is destabilised on the next. This shift between coherence and paradox mirrors exactly what happens in Campanile's writing, where logic is pushed to its edge until it dissolves into nonsense.

Visual references: black and white

Screwball comedy shares Campanile's core mechanism: comedy built through role reversal, exaggerated behaviour staged within a tightly codified world.

A screwball comedy still: a woman beside a man caught in a fishing net
A screwball comedy still: a crowded argument between men in suits and hats
A screwball comedy still: a couple on a park bench
A screwball comedy still: a man and a woman shouting at each other

Visual references: colour

The colour photographs draw on two sources: the hyperreal, oversaturated set design of David LaChapelle, and the bold palette of 1930s–60s film posters: cobalt blue, vivid red, bright yellow, burnt orange.

A David LaChapelle portrait: a blue face crowned with flowers
A David LaChapelle image: Christ carrying the cross in saturated colour
Film poster: Gene Autry, The Old Barn Dance
Film poster: Federico Fellini's La Dolce Vita
Film poster: Boris Karloff in Mr. Wong, Detective
04

Process

From first sketches to final images.

Early tests mixed stock photography, hand-drawn elements, and digital illustration, including a “paper theatre” look and an oversized-head caricature style. Both felt too far from the project's intent, so we returned to a more photographic, cinematic treatment: a real photo shoot composited with a digital background, finished with a vignette and light film grain.

Early test: two men pointing, photographed against black
04 Early test: the shoot, alone.
Early test: the photo against a hand-drawn “Albergo Vigile Scolta” sign
05 The “paper theatre” look.
Early test: the men in front of a line drawing of the hotel
06 Drawn over the photo.
Early test: the men set into an engraved illustration of the hotel
07 Engraved backdrop.

Processing the final images

01The shoot Two men pointing, photographed in the studio against black
02Digital background The same shot composited in front of a palazzo under a blue sky
03Black and white The composite converted to black and white
04Vignette and grain The final image, with a vignette and light film grain
05

Final images

Every scene, twice.

Each pair grounds a scene in plausibility, then pushes it into hyperbole: a dull cocktail becomes radioactive waste, an oversized head lands in a circus backdrop, a startled group is staged against flames.

A startled group of five in black and white, against a dark background
08 A startled group, as written.
The same group in a hotel lounge under a chandelier
09 The same group, in the guesthouse.
Two men with bulging eyes and springs for noses, staged against flames
10 And staged against flames.

The fifteen colour plates

Two men in bishop's mitres in front of a colonnade
A runner crossing the finish line against a burnt-orange sky
A man in sunglasses and a captain's cap clutching a suitcase, in acid green
Two men with bulging eyes and springs for noses, against flames
A man levitating cross-legged above a green meadow
A woman in sunglasses leaning over a deep blue landscape
A man in a bowler hat holding a chocolate bar, a cooling tower behind him
A man in a red hat staggering down a crimson street
A woman in a cell, clutching her head, lit in blue
A man in the ring between two boxing gloves
A man in a shawl on a stage under raking yellow light
A sailor under a noose, a ship sinking behind him
A clown with a red wig in front of a circus tent
A shirtless man with pig ears holding a pitchfork
A woman under a rain cloud in a blue field
06

Materials and editorial details

Object book.

  • 01Typeface. Gelica, soft, rounded, informal.
  • 02Format. 17 × 21 cm.
  • 03Paper. Munken White, 90 g/m², warm and lightly textured.
  • 04Layout. Left-flag text; photos run as right-hand spreads in a “seagull wing” shape.
  • 05Palette. Muted 1930s pastels.
Close-up of the book's text set in Gelica on warm paper
11 Gelica on Munken White.
The book open: left-flag text facing a colour plate
12 Text left, plate right.

The cover

The characters crowd onto a boat wearing diving helmets over ordinary clothes, echoing the novel's life jackets / chastity belts, pushed into the absurd. Faceless figures reinforce the idea of characters as theatrical masks. The illustration is refined with a cyan tone evoking the maritime setting.

The finished book standing on white: a teal cover with figures in diving helmets
13 The cover, in cyan.

[ In the end ]

The colour image always distorts what the black-and-white one shows, visualising the tension between normality and paradox at the heart of Campanile's writing.

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